Who is Victoria Pratt?

The short answer: a constant evolution.

I continuously strive to better myself in my professional and personal life. Professionally, I’m creative with a technical acumen that helps me learn new programs rapidly. I’ve had a wide variety of experience from non-profits to wedding planning to B2B to B2C. Currently, I work at Evenflo Baby as the Direct to Consumer Manager. While at Evenflo, I have had a total of 3 roles in the almost four years I have been with the company, progressing in my professional career thanks to my dedication and the company’s faith in my expertise and work ethic. While my current role may be Direct to Consumer Manager, I have expertise in managing our owned content calendar, working with and managing various agency partnerships from lifecycle marketing to affiliate marketing to social media and more, I have touched a number of marketing pieces that help to make me the well-rounded professional I am today.

While working at Evenflo, I embarked on an educational journey to further develop myself in my career. I attended Suffolk University for 2 1/2 years while still working for Evenflo and graduated with a Master of Arts degree in Communications with a concentration in Integrated Marketing Communication - it was at Suffolk where I really dug into social media and developed a further passion for this owned channel, cementing my goal of leading owned channel strategies in the future.

Personally, I’m a dog mama to Stella Bear (a Nova Scotia Duck Tolling Retriever), a partner in crime to my husband, Alex, and a recently turned avid traveler. I’ve crossed Disney World off my list thrice so far with more to come, married my husband in Edinburgh, Scotland and visited three countries outside of the US. I’m always looking for the next opportunity to travel abroad and plan to visit one country per year moving forward!